Ask Bill: Beware of Emotional Advertising!

Nestle Purina has a new product out, with wonderful advertising set to fool the consumer into thinking they're giving their pet quality food. You've probably seen it - Chef Micheal's Canine Creations. The commercial shows the chef leaving his gourmet restaurant and rushing home to create a fabulous meal for his best canine friend. The website asks you to fulfill your dog's desires and let him know you love him by feeding this food. It's all intended to not only fool you into believing that this food is "gourmet prepared" but also tells you that your dog will love you more, or feel more loved, when you feed it. In my educated opinion, all this gorgeous packaging and clever advertising does is cover up the fact that Chef Micheal's Creations is nothing but pure...junk. 

Filet Mignon Flavor with potato and green bean garnishes is the over priced one we purchased -Ingredients:  Beef, soybean meal, soy flour, animal fat, brewer's rice, soy protein concentrate, corn gluten meal, ground yellow corn, glycerin, poultry by-product meal, ground wheat, animal digest and dyes.

The equally overpriced 3oz cans (set to compete directly with Cesar's) are similar. Beef Tenderloin Flavor with barley & carrot garnishes. Ingredients: water, beef liver, wheat gluten, meat by-products, chicken, barley, carrots. Remember, your pet needs quality nutrition just like us. Pet food  is supposed to support your pet through his life. If you purchase this stuff you are buying advertising and feel-good promises. The last 10 to 12 years the snake oil salesman has been turned loose on us not only in the pet food industry but also Wall Street and Congress. Go to our nutrition section for more ingredient definitions.